is a leading Australian news site dedicated to showcasing the best in fashion and beauty, with a dash of luxe travel and lifestyle inspiration.

The brainchild of journalist Lauren Zwaans, the site was run by a group of Adelaide creatives with expertise in journalism, fashion styling, graphic design, photography and videography for close to five years between 2011 and 2015, delivering high quality features, reviews and coverage from Australia’s leading fashion events.

In late 2015, Lauren signalled she would be taking a break from the site to prepare for the arrival of her first child and get a bit more balance back into her life. The Urban Silhouette will be back with a fresh new look in mid-late 2016 – thanks for your support!


Thank you to Our Partner…


Identiti Web Development